Amplitude

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Drive growth with data-driven insights on customer behavior.

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About Amplitude

Amplitude Analytics is a product analytics platform that helps businesses understand how users interact with their digital products (websites, apps, and software). Instead of just tracking pageviews or clicks, Amplitude focuses on user behavior and journeys. It lets teams see:

How users engage: Which features people use, where they drop off, and what drives them to convert.
User cohorts: Grouping customers based on actions or characteristics (e.g., “users who completed onboarding but didn’t make a purchase”).
Funnels & retention: Tracking the steps leading to conversion and whether customers come back over time.
A/B testing insights: Measuring the impact of experiments and product changes.
Revenue & growth drivers: Identifying which behaviors correlate with higher lifetime value.