New Campaign Tools, Analytics, & Language Support to Drive More Sales

We’ve rolled out several enhancements to help you grow your app user base, boost sales, and better understand campaign performance. Below is a clear breakdown of what’s new – and more importantly, how these updates benefit you.

1. Campaign (Beta): Smarter, more powerful

1.1. Add discounts to “Acquire new app users” campaigns

Now you can attach discount codes to campaigns targeting new app users.

1.2. Smarter campaign status handling

When you deactivate a live campaign, its status will now change to “Finished” instead of “Draft”.

⭐ Benefit: Maintain clarity and avoid confusion when reviewing past campaigns.

You can also delete draft campaigns, giving you more control over your workspace.

1.3. Campaign analytics: Track results in real time

Each campaign now includes a dedicated performance dashboard, which you can view whether the campaign is running or expired:

• Live campaigns: See real-time summaries and performance metrics.
• Expired campaigns: View an AI-generated conclusion along with complete performance history.

⭐ Benefit: Make data-backed decisions and fine-tune your campaigns for better results.

Metrics you can track:

Campaign: “Acquire new app users”
Campaign performance overview	Impressions: How many times your campaign was displayed to users. App downloads: Number of users who downloaded the app through the campaign. New active users: Users who downloaded the app and became active (e.g., launched or used the app).
Touchpoint performance overview	Number of views: How often each touchpoint (e.g., banner, popup) was seen or scanned. Click-through rate (CTR): Percentage of users who clicked after seeing a touchpoint. Number of installs: Installs that happened after interacting with a specific touchpoint.
Customer journey funnel	Gain insights into how users moved from seeing your campaign to downloading and actively using your app.
Campaign: “Drive more sales”
Campaign performance overview	Engagement: Total user interactions with your campaign (clicks, taps, etc.). Orders: Number of purchases made through the campaign. Discount costs: Total value of discounts applied during the campaign. Campaign revenue: Total income generated from the campaign-related orders. Estimated campaign ROI: Automatically calculated as the total value of used discount codes divided by the total campaign revenue, giving you a quick view of cost efficiency.
Touchpoint performance overview	Number of views (per touchpoint): How many times each campaign element (e.g., banner, popup) was displayed. Click-through rate (CTR, per touchpoint): The percentage of users who clicked after seeing a specific touchpoint. Number of installs (per touchpoint): Number of app installs triggered by that particular touchpoint.
Top performing products	Number of views (per product): How often each product was viewed via the campaign. Number of sales (per product): How many times each product was purchased through the campaign. Revenue (per product): Total sales income generated by each product.
Customer journey funnel	Gain insights into how users moved through each stage – from viewing the campaign to making a purchase – helping you understand where users drop off or convert.

2. AI suggestions now support multiple languages

AI-generated content suggestions (e.g., messages, campaign text) are no longer limited to English. We are now support:

• English
• Arabic (العربية)
• French (Français)
• German (Deutsch)
• Japanese (日本語)
• Spanish (Español)
• Portuguese (Português)
• Chinese (Simplified)
• Chinese (Traditional)

⭐ Benefit: Get smart, localized suggestions in any language supported by OneMobile – helping you connect better with diverse audiences.

Before you go

We believe these updates will empower you to create a more unique and engaging app experience. Take a moment to explore them, you’ll notice the difference.

As always, your feedback means the world to us. It helps us make OneMobile better and more tailored to your needs.

If you have questions or need guidance on using these features, our support team is here to help via email [email protected].

Let’s keep growing your app together – smarter, faster, and more confidently.

To your success,

OneMobile Team.