How Curly Girl Method Club Grew Sales, Engagement, & Loyalty with OneMobile
Website
curlygirlmethod.club/
For Heather, founder of Curly Girl Method Club, building meaningful connections with her customers has always been a priority. When she decided to take her business to the next level with a mobile app, the results exceeded her expectations.
In this customer success story, we will reveal how OneMobile helped her create a tool that not only boosted sales but also brought her closer to her community.
A glance at Curly Girl Method Club
Curly Girl Method Club is a dedicated haircare brand designed for people with curly hair. With a carefully curated selection of premium products, founder Heather aims to enhance every curl’s natural beauty and health.
Inspired by the journey of embracing natural curls, Curly Girl Method Club simplifies haircare while celebrating individuality. Curly Girl Method Club’s mission is to provide high-quality solutions that empower customers to feel confident in their curls every day.
The challenge: Adapting to a mobile-first shopping experience
As the community grew, Heather noticed two emerging patterns:
- Shoppers were increasingly buying on mobile, but the web experience felt limited
- Customer engagement needed a more personal touch as email and social media alone weren’t enough to maintain strong, direct relationships.
That said, building a mobile app from scratch was complex, expensive, and time-consuming.
The solution: A mobile app that drives sales and loyalty
Partnering with OneMobile gave Heather a simple way to launch a fully branded mobile app without technical complexity. And this has opened the door to a series of wins that quickly transformed the mobile channel into one of the brand’s strongest revenue drivers.
1. 40% of her sales now come from the app
The decision to create a mobile app with OneMobile was a turning point for Curly Girl Method Club.
“People seem to be a lot more committed when they use the app versus the online store,”
The app not only makes shopping easier but has also built stronger connections with her customers. With 40% of total sales now coming from the app, it’s clear how much of a difference this tool has made.
2. Increasing customer spending through a seamless experience
The mobile app has also revolutionized how customers shop.
“Our average order value through the mobile app is higher than our ordinary online web store.”
By creating a smooth, intuitive shopping experience, the app inspires customers to explore more products and take advantage of curated offers. This boost in spending underscores the power of meeting customers where they are—on their phones.
3. Engage more with customers through direct communication
Heather sees the app as more than a sales channel; it’s a way to nurture relationships.
“We can directly talk to people via the notifications they receive on their mobile. It feels a lot more personal.”
These personalized messages—from exclusive deals to haircare tips—help customers feel valued and appreciated, turning one-time shoppers into loyal advocates for the brand.
4. Reaching new audiences through the app stores
The mobile app has also opened the door to new customers.
“It’s another way for people to find you through the App Store and Play Store from Android.”
By appearing in these marketplaces, Curly Girl Method Club has expanded its visibility, connecting with people who might never have discovered the brand otherwise.
Closing thoughts
Curly Girl Method Club’s journey with OneMobile is a testament to the power of innovation. The app has fueled growth, strengthened relationships, and brought the brand closer to its mission of empowering customers to love their natural curls.
Heather’s story is a reminder that bold steps can lead to extraordinary outcomes. For businesses seeking to elevate their reach and create meaningful connections, Curly Girl Method Club’s success offers a clear and inspiring path forward.
Ready to write your own success story? Discover how OneMobile can help transform your business and unlock your full potential.
