December 18, 2024
How to Add Video Commerce To Your Mobile App [+Best Practices]
In today’s digital age, video content has become a powerful tool for engaging consumers and driving sales. With the rise of mobile shopping, integrating video commerce into your mobile app has become more than just a trend—it’s necessary for brands looking to stay competitive.
As an expert in mobile app building, OneMobile understands the potential of video commerce and how it can transform the shopping experience. By incorporating features like live product demos and video embedded, you can create a more dynamic and interactive platform for their customers.
In this blog, we’ll explore why video commerce should be integrated into your mobile app and how to integrate it seamlessly into your app to enhance user experience and boost conversions. Let’s dive in!
Why is video commerce essential to your mobile app?
In recent years, video commerce has become popular. According to a study by Global News Wire, the global video commerce market was valued at $527 billion in 2022 and is estimated to grow to $2.80 trillion by 2028. This indicates how this trend has developed and will continue to drive the e-commerce industry in the coming years.
So, what benefits will you gain if you integrate video commerce into a mobile app?
1. Enhance user engagement
Video commerce allows you to enhance their product presentation and showcase their offerings more dynamically and engagingly than static images and text descriptions, which often lose user attention.
With video shopping, customers can view products from various angles, see them in action, and better understand specifications, colors, and other benefits. This can boost consumer confidence and help them make purchasing decisions without hesitation.
2. Improve conversion rate
According to the 2022 Video Marketing Statistics, when asked how they most prefer to learn about a product or service, 73% of people said they prefer watching short videos. Meanwhile, only 11% prefer reading text-based articles.
This makes video extremely useful for increasing conversion rates, especially considering that the number one reason people don’t convert (according to Startup Grind) is that they don’t understand what you are offering them.
Since videos provide richer and more detailed information about a product, they allow customers to see what the product looks like, feels like, or how it works in reality. As a result, it helps eliminate uncertainty, making it easier for users to make purchasing decisions.
3. Enhance brand storytelling and product showcasing
Videos offer a unique opportunity to tell your brand’s story and compellingly showcase products. Through engaging narratives and high-quality visuals, you can highlight the features and benefits of your products.
This storytelling approach helps build a stronger connection with your audience. Customers are not just buying a product; they are buying into the brand’s story and values. This emotional connection can lead to increased loyalty and repeat purchases.
4. Reduce products return
The return of a product depends on many factors, and disappointment with the product is likely part of it. However, once video is integrated into the product, issues are resolved.
With a detailed and vivid explanation of how the product works and its benefits, customers are less likely to be disappointed. They might even return for more purchases and support your brand.
How to leverage video commerce to your mobile app with OneMobile?
With the reasons why mobile apps need video commerce that OneMobile has just highlighted, we now have a foundation to take action. By strategically integrating videos, you can create a more engaging and persuasive shopping experience for your customers. Here are some tips for you to consider:
Tip #1: Add videos to your product screens
Adding videos alongside product images allows your customers to better visualize how products look or are used in real-life scenarios. This enhances their understanding of the product, making them more confident in their purchasing decisions.
OneMobile, with a diverse block library, offers a feature that allows products to display video alongside images. When users open a product detail page, the video plays first, providing a quick overview of the product.
Here’s how it works:
- Videos automatically play for a short duration (e.g., 5–10 seconds) before transitioning to static images.
- Users can pause, replay, or skip the video to explore the image gallery at their own pace.
- Videos highlight key product features or use cases, creating a strong initial impression.
This feature makes the product page more dynamic and interactive, capturing users’ attention immediately. Additionally, you can track user interactions when showcasing the product, such as click-through rates, time spent viewing product details, and conversion rates.
Tip #2: Embed social commerce’s video feature to your app
Remember to recognize the importance of embedding Instagram, YouTube, or TikTok Shop’s video features into your store. As you know, marketing is a must when it comes to driving sales. Embedding social videos in your mobile app not only helps customers better understand your products but also promotes your social channels.
Moreover, you’re creating an opportunity for them to leverage an immersive, full-screen shopping experience from social commerce platforms.
At OneMobile, you’ll also find Video blocks with embedded links from any platform (TikTok, YouTube, Instagram, etc.). Videos will be displayed within the app without requiring users to leave the interface or open a web browser.
Besides, your customers can choose whether the video plays in-stream or expands to full-screen when tapped, and the video quality will depend on the user’s internet connection. Moreover, it’s beneficial to track metrics such as video views, playtime, and user interactions to assess the effectiveness of the video content.
3 best practices for implementing video commerce
Successfully integrating video commerce into your mobile app requires a thoughtful approach to ensure it enhances the user experience and maximizes conversions.
Here are the best practices that OneMobile shows you to follow for an effective implementation:
1. Ensure mobile-friendly video format
You need to consider aspects of the video, such as format, size, and loading time. The video should be in a format widely supported across various mobile devices and operating systems. Formats like MP4 are often a safe choice, offering good compatibility and quality.
To ensure the need for a mobile-friendly video format:
- Adopting vertical formats: With the rise in mobile device usage, vertical videos have become increasingly popular, especially on platforms like Instagram and TikTok. Creating content that can be easily viewed without rotating the device can significantly enhance the user experience.
- Optimizing size and resolution: While high-definition videos work well on larger screens, they may not be necessary for mobile viewing and can lead to longer loading times. Optimizing video resolution for mobile devices ensures your content loads quickly and plays smoothly, even on slower data connections.
- Ensuring clear and readable text or graphics: Overloading the screen with too much text or excessive graphics can make the content difficult to follow on mobile devices and may frustrate your audience.
2. Highlight key features in videos
For short-duration videos, it’s essential to prioritize impactful highlights within the first 5 seconds. This creates a lasting impression, capturing attention quickly and encouraging further engagement.
Highlighting key features helps to:
- Grabs attention immediately: Showcasing the most compelling features early hooks viewers and encourages them to explore the product rather than skipping ahead.
- Clarifies product value: Highlighting features upfront allows users to easily understand how the product addresses their needs, leading to informed decisions.
- Drives conversions: A concise, engaging introduction builds trust and interest, increasing the likelihood of users taking action, whether it’s learning more or making a purchase.
3. Leverage user-generated content (UGC)
When users see others enjoying your product, it reinforces the idea that they are making the right choice. This reliable validation is incredibly helpful in a context where consumers are bombarded with marketing messages from all sides. It cuts through the noise and provides a clear, honest perspective — a far cry from a polished, professional advertisement.
Integrating UGC into your video commerce strategy helps to:
- Building stronger connections: Integrating UGC into your video commerce strategy helps strengthen the bond between your brand and customers by valuing their voices and experiences.
- Reaching wider audiences organically: Expanding reach becomes easier as one-time buyers can turn into brand advocates.
Conclusion
In conclusion, video commerce is proving to be a game-changer for mobile apps, offering a dynamic and engaging way to enhance user experiences and drive conversions. As mobile usage continues to rise, integrating videos that are optimized for mobile devices can significantly improve customer engagement, build trust, and increase sales.
By showcasing products through captivating videos that highlight key features and real-life applications, brands can create a more personalized shopping experience. Ultimately, embracing video commerce will help you stay ahead of the curve, connecting with users in more impactful ways and enhancing their overall mobile shopping journey.
Video commerce is just one of many trends transforming mobile apps today. To discover other innovative strategies that can elevate your app, don’t miss our article on 9 Mobile Commerce App Trends To Hop On.
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