Did you know that push notifications have a much higher click-through rate than email notifications? So, if you feel like reaching the bottleneck with your email marketing or SMS campaigns and want a more effective communication channel to reach your customers this BFCM, push notifications won’t let you down.
However, don’t just send one push notification every once in a while and ‘ghost’ your customers afterward. In order for your brand name to stay on your customers’ top of mind, especially for Black Friday flash sale season, you’ll need a well-thought-out push notification calendar.
But you don’t have to come up with your own calendar. We already have done that. Feel free to copy and personalize wherever you see fit.
Ultimate BFCM 2024 Push Notification Calendar
#1. Pre-BFCM (Nov 1 - Nov 22)
November 01: BFCM Preview Announcement
Title: BFCM 2024 is Coming!
Body: Mark your calendar for Nov 29 – Dec 2. Exclusive deals and the biggest savings of the year await! 🎉
Recipients: All app users.
Navigate to: Home screen with a sneak-peek section about your upcoming BFCM deals
November 10: Personalized Shopping Suggestions
Title: Your BFCM Wishlist is Ready
Body: We’ve handpicked items just for you! Check out your personalized BFCM suggestions now. 👀
Recipients: Users who have added items to their wishlist or cart in the last 30 days
Navigate to: Cart screen and Wishlist screen
November 15: Early Access Reminder
Title: Your Early Access is Here
Body: Shop our BFCM deals before anyone else on Nov 15. Your exclusive pass awaits. 🔑
Recipients: VIP customers or loyalty program members
Navigate to: Collection screen (your early collection)
November 22: Countdown to BFCM
Title: BFCM Countdown: 7 Days Left!
Body: Our biggest sale event kicks off soon. Set your alarms for incredible savings across all categories! ⌛
Recipients: All users with push notifications enabled
Navigate to: Home screen
#2. BFCM week (Nov 29 - Dec 2)
November 29: Black Friday
Title: Black Friday Deals Are Live!
Body: Hurry! Massive discounts up to 70% off. Shop now before your favorites sell out! 🚨
Recipients: All users with push notifications enabled
Navigate to: Collection screen featuring your BFCM flash sale deals
November 30: Small Business Saturday
Title: Support Local Today
Body: Shop our curated small business collection. Extra 10% off + feel good about your purchase! 🏪
Recipients: All users with push notifications enabled
Navigate to: Collection screen featuring your Small Business Saturday deals
December 01: Cyber Sunday
Title: Cyber Sunday Exclusive
Body: 24 hours of online-only deals. Use code CYBER24 for an extra 15% off sitewide! 💻
Recipients: All users with push notifications enabled
Navigate to: Collection screen featuring your Cyber Sunday deals
December 2: Cyber Monday
Title: Last Chance for Cyber Deals
Body: Final hours of our BFCM event! Free shipping on $50+. Don’t miss out on these savings! ⚡
Recipients: All users with push notifications enabled
Navigate to: Collection screen featuring your Cyber Monday deals
#3. Post BFCM (Dec 3 - Dec 5)
December 03: Thank You Message
Title: Thanks for Shopping with Us!
Body: Share your haul using #YourHashtag on Instagram for a chance to win $100 gift card! 💖
Recipients: Users who made a purchase during the BFCM event
Navigate to: Orders screen
December 05: Loyalty Update
Title: Your New Loyalty Status
Body: Great news! Your BFCM shopping earned you [X] points. You’re now [Tier Name] with exclusive perks! 🌟
Recipients: Users who are part of the loyalty program and made purchases during BFCM
Navigate to: Account screen
Best Practices To Send Push Notifications That Sell
There is no such thing as a “spam folder” with push notifications. However, if you keep sending vague messages and do it a little bit too passionately, it might annoy your app users to the point that they may turn off receiving notifications from your brand.
Therefore, just like email or SMS, to turn push notifications into an effective communication channel with your app users, there are some best practices you should follow.
#1. Make sure your push notifications have actionable alerts
First thing first, always send push notifications to your app users with intention in mind instead of sending them just for the sake of it. What do you want your app users to do after they’ve read your notification message? Without a clear goal in the first place, your push notification will frustrate your recipients since they don’t know what to do with it.
Ensure that each of your push notifications should be effortlessly understandable so your customers can act on it right away.
#2. Don’t be too pushy
You could send push notifications every day, three times a day. However, just because you could doesn’t mean you should. Keep sending push notifications too frequently might be counterproductive and alienate your app users.
Hence, our advice would be to spare your push notification calendar instead of pushing your customers every day if not necessary.
#3. Personalize your push notifications
Similar to other channels, if you want to improve your push notifications’ click-through rate, you should personalize your push notifications.
By personalization, we don’t just mean simple personalization like adding a name field but personalizing your messages for different segments. For instance, with OneMobile, you can send push notifications to your inactive users to check in daily for rewards or people who added something to their wishlist urge them to check out, etc.
Final Thoughts
As a Shopify merchant with your own mobile app, you do have an upper hand advantage over your competitors- you can instantly reach your existing shoppers via push notifications.
With that being said, you won’t be able to fully unleash your mobile app for BFCM without a proper push notification calendar.
Therefore, we hope the calendar template we prepared above could give you some insights and inspirations to build your own. Don’t have time? Just copy our text and freely customize with your brand voice.
Alexandre Le
Content Specialist
“I'm Alexandre Le - a marketer with 5+ years of hands-on experience in the eCommerce industry. I want to use my expertise and personal perspectives to produce insightful blog posts that help online store owners to launch, run, and scale up their businesses successfully.”
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